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Business Development & Marketing Manager
Washington, DCKJM Staffing Solutions is currently seeking several Business Development & Marketing Managers with 5+ years of legal or professional services marketing experience. All opportunities offer a high base, bonus and excellent growth potential within top ranked global law firms.
Develop Marketing Plans
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Recommend and develop concise and actionable business development and marketing plans, with underlying budget recommendations, collaborating closely with Sr. Business Development Manager to ensure plans integrate with and support firmwide business development and marketing strategies. Collaborate with other relevant practice groups to promote cross-sharing ideas. Consistently demonstrate the value that Marketing Department resources can bring to bear in meeting the firm’s financial and practice goals.
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Make recommendations to practice group leaders on a broad range of business development and marketing strategies, demonstrating understanding of practice group and industry norms, terms, and business procedures. Encourage engagement and collaboration by facilitating the development of business plans within each group and other relevant practice groups.
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Keep abreast of developments in the law for assigned groups and relevant industries that could result in expanded or new client opportunities, etc. Develop proactive responses to advance business development.
Deploy Marketing Initiatives
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Implement business development and marketing plans for assigned practice groups, ensuring that projects are effectively communicated and managed within budget.
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Draft and maintain creative practice group marketing materials, including practice group descriptions, bios, and content for the website. Writing projects may include customized content for pitches and RFPs.
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Conduct competitive intelligence and research of prospective targets, industries, markets, and conflicts via firmwide resources.
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Proactively participate in key industry networks, identifying partnership opportunities to enhance the position of the firm or practice groups in the market place.
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Participate in completing timely submissions to directories and ranking authorities, ensure rankings in preferred publications, such as Chambers & Partners, are maximized.
Implement Programs
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Produce client development seminars, collaborating closely with practice groups and Marketing Department. Assist with all stages of seminar development and implementation, from targeting attendance participation to leading action-oriented follow-up.
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Identify speaking and sponsorship opportunities, collaborating closely with practice group leaders and Marketing Department; target appropriate membership opportunities, etc.; create visibility; and advance business development goals.
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Assist assigned practice groups and individual partners to prepare for client pitches; track results of pitches and prepare responsive reports and analyses incorporating strategies for increasing effectiveness.
Collaborate with Marketing Managers and Staff
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Identify cross-selling opportunities through collecting and proactively sharing information with other business development managers and the Marketing team.
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Ensure strong intra-departmental communication, client service, and seamless deployment of marketing programs, collaborating closely with managers and staff in all areas of Marketing.
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Develop supportive relationships with offices where practice group attorneys are located, and ensure that business development and marketing support is collaboratively provided.
Ideal Candidate
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Bachelor’s degree in a related field required. At least five years of relevant experience in professional services marketing; law firm experience preferred. MBA a plus.
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Working knowledge of Litigation industry desired, with direct work experience a plus.
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Strong knowledge of core marketing principles including driving innovative tools and programs, competitive intelligence, market research, and pitch and RFP responses.